More than 5,000 years ago during the great battle of Mahabharat, Indian warrior prince Arjuna is addressed as Guḍākeśa by Lord Krishna.

Guḍāka means sleep, ignorance(māyā), and īśa means master. 

Under the spiritual guidance of Lord Krishna & by virtue of being a great yogi and devotee, Arjuna had successfully conquered ignorance covering his consciousness and had become a mindful warrior, cognizant of his true identity and purpose.


gudakesa (13)

This is the ignorance about true nature of human being and our reason of existence. Many of us live our entire life without ever questioning ourselves –

what is the purpose of life? how can we lead a meaningful life?

Owing to our lack of understanding, we waste the precious opportunity offered to us in the form of human life. We spend our valuable time on trivial pursuits and indulgences. Eventually such a shallow lifestyle leads us to becoming more anxious, unhappy and unproductive. 

Someone who is able to wake up him/herself from this deep slumber of meaninglessness and sleeping state of our consciousness is a Gudak-esa.


Gudakesa is an effort of Rohit Choudhary who is based out of Gurgaon, Haryana in India. The idea of setting up a life design studio emerged from the desire to share the Vedic Insights that Rohit himself has benefitted immensely from. It is also an effort to create an active discourse on the crucial & life altering philosophical questions and nudge people to try out a more sustainable, meaningful and fulfilling way of life.

An IIT-Bombay alumnus, Rohit also holds a Masters degree from HEC Paris -one of the Europe’s leading Business School. In his professional avatar, Rohit works as Regional Director with a for-impact organization – The Akshaya Patra Foundation – that operates world’s largest free school meal program for under-served children.